Research Paper 203, April 2005, vi, 26 pp. Urban theory has historically viewed ethnic commercial strips as a more-or-less organic extension of nearby ethnic residential enclaves. This paper argues that some of these areas function as a branding mechanism (intended or not) to produce nearby residential gentrification. Certain forms of ethnic identity attract affluent professionals looking for an alternative to suburban life. Some neighbourhood institutions have recognized this attraction and begun to manufacture a saleable form of ethnicity to tourists and prospective residents alike. This paper explores the influence of ethnic packaging on the process of gentrification in Toronto, using the examples of four ethnically defined business improvement areas (BIAs) – Little Italy, Greektown on the Danforth, Corso Italia, and the Gerrard India Bazaar.